Saddle puts your most important conversations in one place
so you can blitz through them
The new illustrations for the card headers are ready 🎉
12:02Want to take a look this afternoon before I share it with the team?
12:02Yes! 3pm at the studio?
12:04Perfect, see you then 👋
12:05Just had a play with the latest build. Love the direction!
Feels like the first time in my life I've felt on top of my WhatsApp. Especially like the button that changes based on the message context, very neat. A few bits of feedback and thoughts on hierarchy and spacing I can talk you through.
Could jump on a quick call tomorrow?
Doug
Loving playing with Saddle and thanks for the demo yesterday, how soon could we share it with other founders?
Can spin up more invites for you today. Want me to send them over to your email?
Sounds great, really excited about Saddle. Let's chat this afternoon!
A decade ago, Slack was my favourite product and company. The early product they launched, the thoughtfulness of the interactions, the tone of the release notes, the vibe of the team; you could feel how much they cared.
I idolised Stewart Butterfield and read his famous "We Don't Sell Saddles Here" blog post countless times.
Slack changed the way we work forever. For a long time, for the better.
But twelve years after Slack's launch, it feels like we're at the opposite of what Slack set out to do. We have more messages and notifications than ever. It's not just Slack anymore, it's multiple email accounts, Teams, Discord. What used to be our personal messaging space, WhatsApp, iMessage, Telegram, has been infiltrated by work. Then layer in software notifications from Google Docs, Notion, Linear. That's before we even think about working alongside AI agents, who let me tell you, can be noisy little things.
We're more overloaded and spend more time in messaging than ever. There's a dread when you open your laptop after a long meeting. The overwhelm as you bounce through apps first thing in the morning, still in bed. For those of us running teams or companies, there's the growing feeling of being a bottleneck for everyone else.
Messaging apps have become runaway horses.
We could try to fight it. Build another zen Slack alternative, like many have before. But that never seems to work. The internet is the information superhighway and messaging apps are the buses, so let's be realistic, communication is only going to get faster and more abundant. Especially as we start managing AI agents too. Instead of fighting this reality, let's find ways to tame these horses.
To start, Saddle combines WhatsApp, Gmail and Slack in one place, automatically prioritising the conversations that matter, showing you one message at a time, and letting you clear them in record time. You can fly through your messages whilst feeling calm and in control.
Saddle is not going to be for everyone. We have opinions, you see, on design, on how software should make you feel, on what great work looks like.
Plus you may enjoy your runaway horses. The sound of WhatsApp buzzing in your pocket during meetings. The cortisol spike at 3am as you wake up wondering if you replied to that message from you know who… that's fine.
But if you want to become a calm and responsive leader. If you're running a team, a company, or working across time zones. If you block time to do your emails and messages. If you want to stop being overwhelmed by the never ending flow of messages, you'll find Saddle much better at keeping you on top of things and enabling work for your team.
It's time to rein in work messages and become the calm, responsive leader Slack first promised you could be. That's why we're selling Saddles here.